We were once part of the ESA however we've never been able to make it as efficient as we believed it to be. We've therefore started our own initiatives and we're investing our own money in this direction to inform the general public, regulators, officials from the government, and to make a difference for the wider community.  WoW cataclysm Gold Consider the initiatives we've taken on individually in the context of the WoW Cataclysm Classic Foundation. We're putting in a huge effort to help veterans reintegrate from conflicts. We're also focusing our efforts by creating our own department within the organization around public policy, and making sure we train family members, regulators and others. This is something we're experimenting with to determine if we're more effective in this method. We're not ruling anything out in the future.

There's been a number of developers in recent times making big deals, while keeping their intellectual property: Bungie, Insomniac, Respawn... Are these an indication of creators getting advantage as the industry grows?

I'm not sure. I don't believe there's any one-size-fits-all solution to partners in Warcraft. There are a lot of other examples of Sledgehammer Games, Bizarre Creations, you know what. At this point in the game industry there are plenty of developers searching for partners, and the kind of expertise that Activision Blizzard can bring to the table. When you consider the partnership we signed with Bungie this is a long-term relationship. There are many aspects of the partnership that were necessary to be understood from the way in which it was constructed. It's an exclusive partnership for 10 years. There are many elements which, due to confidentiality, are not allowed to discuss. Do I believe that this is a radical shift? I'm not sure. I don't think there's any developers who are as powerful as Bungie in a situation where this type of partnership is appropriate.

Halo developer Bungie has been granted the rights to its own IP However, Activision had some rules in its terms.

During the conference, Bobby Kotick talked about the importance of a "culture that values thrift" within the company. People seem to believe that in the case of Blizzard you can just provide Blizzard the funds they require and then stand back, and let them take the initiative. Are they immune to the thrift culture?

It's not true I don't believe they'd like to be excluded from this. Cataclysm Classic Gold for sale The idea of thrift culture doesn't mean not investing in games. It's all to invest in games. If we don't spend money on gold toilets, other things, it provides us with the funds to invest in games, resulting in an excellent game. This gives us the chance to spend huge on advertising a game.